In an industry long perceived as a male-dominated space, women across Jamaica are redefining the spirits business and leaving an undeniable mark on the trade. From managing high-traffic community bars to helming innovative enterprises, female entrepreneurs are proving that resilience, leadership, and creativity are reshaping the landscape of Jamaica’s beverage and entertainment sectors.
At the forefront of this transformation are passionate women who own and operate bars, restaurants, and event companies, playing a critical role in both local economies and cultural preservation. These businesses are more than just establishments serving drinks—they are community hubs, safe spaces, and economic lifelines that sustain families and neighborhoods.
Lisa Binns, co-founder of the celebrated farm-to-table experience Stush in the Bush, exemplifies the dynamic role women are taking on. Her approach blends traditional Jamaican flavors with sustainable practices, demonstrating that innovation and authenticity can go hand in hand. Similarly, bar owners like Andia Elliot and Shelley Provost have built their establishments into staples within their communities, fostering a loyal customer base and providing employment opportunities.
Beyond the bars and restaurants, women like Teisha DuQuesnay, managing director of Supreme Audio and Electronics, are carving a path in the technical side of the industry. From sound production to event management, female-led businesses are playing a crucial role in bringing Jamaica’s nightlife and entertainment scene to life.
Despite these successes, challenges remain. Many female business owners still face hurdles such as limited access to capital, regulatory roadblocks, and industry biases. However, these barriers have not deterred their progress. Through mentorship programs, financial education, and corporate-backed initiatives, the movement to support women in the spirits industry is gaining momentum.
One such initiative, aimed at elevating female entrepreneurs, is fostering a new wave of empowerment by offering training, networking opportunities, and media exposure. These efforts ensure that the contributions of women are not only acknowledged but celebrated as an integral part of Jamaica’s business ecosystem.
As the industry continues to evolve, it is clear that women are not just participants—they are pioneers, redefining what leadership looks like in the world of spirits and hospitality. Their determination, ingenuity, and commitment to excellence are raising the bar for future generations, proving that success in this space is not defined by gender but by vision and impact.
