Grace Foods swapped spreadsheets for sparkle on the evening of Thursday, June 12, converting its downtown Kingston headquarters into a multi-sensory playground to herald the refreshed Grace Zesti sparkling fruit drink. The invite-only affair drew a curated mix of media personalities, digital tastemakers, and brand allies, all eager to toast the beverage’s upgraded look and taste.
Upon arrival, guests navigated a circuit of immersive stations that rewarded curiosity. A bespoke fragrance lab invited attendees to blend citrus-inspired oils, while a prop-packed photo studio captured snap-worthy moments in branded technicolour. Adding artistic heft, a resident caricaturist sketched quick portraits, and a paint-and-sip lounge turned canvases into keepsakes—proving that creativity pairs well with carbonation.
Soundtracked by the energetic spins of DJ Witty Blacks and punctuated by the quick-fire wit of host Debbie Bissoon, the evening never dipped below effervescent. Grace Zesti flowed freely, garnished with fresh fruit and plenty of social-media moments, underscoring the brand’s promise of flavourful fun in every bottle.
In a year crowded with product launches, Grace Foods delivered a masterclass in experiential marketing—one that left Kingston buzzing and Zesti firmly top of mind.
