For decades, Jamaica has been a mecca for world-class entertainment in the hospitality industry. From reggae rhythms pulsating through resort beaches to elegant theatrical performances dazzling tourists, the industry has evolved into a sophisticated ecosystem of local and international talent. Yet, the forces behind this transformation often remain unnoticed.
At the core of this revolution are entertainment management companies, quietly shaping the guest experience across major hotels and resorts. One such player is Hah-R-Mony Entertainment, a leading enterprise that has built an enviable reputation for delivering premium, culturally rich entertainment packages across the Caribbean.
More Than Just Performances
Entertainment in the hospitality sector goes far beyond the occasional live band or dance routine. It is a meticulously crafted experience that blends music, drama, synchronized performances, and storytelling to create unforgettable moments. Hah-R-Mony Entertainment has been at the forefront of this movement, offering diverse productions that cater to both international and local audiences.
“Our aim is to bring world-class entertainment to hotels while ensuring that Jamaican culture remains at the heart of what we do,” says Ho-Chi-Min Castillo Rolffot, CEO of Hah-R-Mony Entertainment. “We curate productions that highlight our rich musical heritage but also introduce global influences that elevate the experience.”
Debunking Myths About Foreign Influence
There has been persistent discourse about the role of foreign performers in Jamaica’s hospitality entertainment sector, with concerns that overseas talent may be edging out local artists. However, industry insiders argue that such claims are misleading.
“The majority of performers in hotel entertainment are Jamaicans,” explains Rolffot. “Foreign talent is only brought in to fill specific gaps—when a particular skill set is unavailable locally.”
This, he insists, is not a matter of exclusion but rather an expansion of opportunities. “We have sent Jamaican entertainers to work in the Bahamas and other Caribbean territories. It’s a two-way street where our talent also benefits from international exposure.”
The Challenge of Retaining Talent
A little-known struggle in the industry is the rapid turnover of skilled performers. Once trained and seasoned, many artists are quickly recruited by hotels offering more lucrative contracts.
“We invest heavily in nurturing talent, but the hospitality sector is highly competitive,” Rolffot admits. “Hotels are always looking for the best, and when our artists reach a certain level, they become highly sought after.”
A Growing Industry with Expanding Needs
Despite its vibrancy, the industry faces an ongoing shortage of specialized performers. “There are over 250 major hotels in Jamaica, yet only a handful of saxophonists, violinists, or opera singers,” Rolffot reveals. “The demand far outweighs the supply.”
For Jamaica’s entertainment sector to keep pace with the rapid expansion of the hospitality industry, there must be a stronger focus on training and development. More institutions should offer specialized programs that groom musicians, dancers, and theatrical artists to fill these critical roles.
Looking Ahead
As Jamaica continues to solidify its reputation as a global tourism powerhouse, entertainment will remain a key factor in defining the guest experience. Companies like Hah-R-Mony Entertainment are leading this charge, ensuring that Jamaican artistry remains at the forefront while embracing a multicultural approach that enhances the industry’s appeal.
“The goal is not just to entertain but to create legacies,” says Rolffot. “We are building an entertainment framework that will stand the test of time, positioning Jamaica as a hub for world-class hospitality entertainment.”
