In a promising development for Jamaica’s tourism sector, RIU Resorts has reported a surge in bookings at several of its seven Jamaican hotels following the resumption of LATAM Airlines flights from Lima, Peru to Montego Bay in December.
According to Director of Sales at RIU Resorts Jamaica, Niurka Garcia Linton, restoring this air route has provided crucial extra seats for travelers from South America, resulting in a noticeable rise in guest arrivals. “We’ve always had strong support from Latin American travelers,” she said. “But now, with more flights available each week, we’re able to accommodate even more visitors. Some of our hotels have seen double, even triple-digit growth since LATAM restarted these flights.”
Argentina remains a particularly strong market for RIU, and Spanish-speaking staff members are stationed in each department to enhance the hospitality experience. “They come to Jamaica for everything uniquely Jamaican—our music, the beaches, the food,” Garcia Linton pointed out. “But they also appreciate hearing their own language and soaking up a touch of home, including Latin-inspired shows at least once a week.”
Garcia Linton highlighted that this blend of local Jamaican culture and familiar Latin elements encourages positive word-of-mouth, drawing new guests from the region. “People go back and share the fun they had, which brings us more customers,” she explained.
These comments were made during a press visit to the newly refurbished Riu Negril, which reopened last month after a four-month closure for extensive renovations. Now boasting 600 fully refreshed rooms, the resort also features 28 new swim-up suites that add an exclusive touch to the guest experience. Additionally, Riu Negril has introduced modern dining options, including the “American Country” themed restaurant, and has expanded its entertainment repertoire with vibrant Riu party events.
The upgrades have also added three new restaurants—making for a total of eight on the property—alongside enduring favorites like “Pepe’s Food” and the “Tiki Taco” station for authentic Mexican fare. Originally built in 2004, Riu Negril remains a prime beachfront destination for travelers seeking both excitement and relaxation, adding another dynamic to Jamaica’s ever-growing tourism appeal.
