Wellness

Empowering Jamaican Youth: Fi We Children Foundation Launches Digital Media Campaign for Reproductive Health Education

Fi We Children Foundation, a dynamic youth-led non-governmental organization (NGO) in Jamaica, has unveiled a groundbreaking initiative aimed at providing comprehensive reproductive health education to young people. The program, titled Youth in Reproductive Justice: Digital Media Advocacy, is designed to equip 16 to 18-year-olds with the knowledge they need to make informed decisions about their bodies, relationships, and future.

The initiative leverages digital platforms, particularly social media, to offer young people accurate, non-judgmental information on reproductive rights, contraception, and healthy relationships. By utilizing these tools, the project seeks to break down stigma, promote open discussions, and encourage informed decision-making among youth.

Afrika Stevens, the foundation’s Executive Director and founder, introduced the initiative at a micro-launch event organized by the Council of Voluntary Social Services (CVSS). During the event, Stevens expressed deep gratitude for the support from the European Union (EU) and CVSS, whose partnership has been instrumental in bringing the project to life.

“There’s an urgent need for accessible and accurate reproductive health education for young people,” Stevens said. “Many Jamaican youth face barriers such as misinformation, social stigma, and limited access to services. Our goal is to provide them with the tools and information to take charge of their health and their futures.”

Stevens emphasized the critical role that education plays in empowering youth. “Too often, these conversations are had too late, if they happen at all. Education is empowerment,” she added.

Nancy Pinchas, Executive Director of CVSS, praised the foundation’s approach, noting its potential to foster a healthier and more informed generation. “By equipping youth with the right information, we are building the foundation for a future where young people are empowered to make healthier decisions,” Pinchas remarked.

The initiative kicked off with an interactive session involving parents at Kingston Technical High School, where 20 parents shared their concerns and insights on reproductive health education. This feedback has helped tailor the program’s content to resonate with both young people and their families, promoting open, respectful dialogues at home.

A student workshop followed at the same school, where 40 students participated in dynamic discussions covering key topics such as contraception, consent, gender equality, and reproductive rights. This workshop attracted input from several key stakeholders, including UNICEF Jamaica, the Jamaica Youth Advocacy Network, and the Office of the Children’s Advocate.

A post-workshop survey revealed a startling truth: many students had never received unbiased information about reproductive health before and lacked safe spaces for these crucial conversations.

To address this gap, the project has introduced an innovative 20-page digital media booklet. This resource provides young people with essential insights into Jamaica’s reproductive health system, access to services, and recommendations for policy reforms to improve reproductive justice. The booklet is based on the findings from both the focus group and the student surveys.

“We want to challenge misinformation, ignite meaningful discussions, and ultimately ensure that reproductive health education becomes a priority for every young person in Jamaica,” Stevens said.

Looking ahead, the foundation plans to expand its digital advocacy campaign, conduct additional workshops, and advocate for policies that make reproductive health education and services more accessible to youth.

Stevens called for collective action to ensure that the conversation on reproductive justice is not just a passing trend but a reality for every Jamaican young person. “To our youth: your voice matters. Ask questions, seek out the right information, and be part of the change,” she urged.

The initiative is made possible through a micro-grant from the European Union’s 30-month intervention program, which focuses on strengthening local civil society organizations and promoting gender equality, youth empowerment, and cultural expression. With this support, Fi We Children Foundation is making strides in changing the narrative around reproductive health for young Jamaicans.

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