Launching a business in Jamaica begins with more than just a product or service—it begins with a name. This name forms the foundation of your brand, and selecting it demands both creativity and compliance.
1. The Legal Landscape
Before branding begins, entrepreneurs must ensure their desired name meets the legal standards set by the Companies Office of Jamaica (COJ). A preliminary name search can be conducted via orcjamaica.com to check for availability.
2. Distinctiveness Is Key
Your name must not mirror another active business on record. Beyond exact matches, even names that are phonetically similar or conceptually close to existing entities can be rejected to avoid public confusion.
3. Avoiding Restrictions and Misrepresentations
Certain words are off-limits unless licensed—terms like bank, insurance, or university require supporting documentation from the relevant authority. The COJ also rejects names that suggest government connection or illegal activity.
4. Respect Trademarks
Choosing a name that infringes an existing trademark, even unintentionally, can result in legal disputes and forced rebranding. A prudent step is to conduct a trademark search through the Jamaica Intellectual Property Office (JIPO).
5. Rebranding Later? It’s Possible
If your business evolves and requires a new identity, Jamaica’s legal system allows for a name change. This requires:
- Name reservation approval from the COJ.
- A special resolution passed by shareholders.
- Registrar approval, followed by a new Certificate of Incorporation.
- A formal public notice in both The Gazette and a daily newspaper within 30 days.
Final Thoughts
Your company name is your first handshake with the market. In Jamaica’s vibrant entrepreneurial ecosystem, a well-chosen name that’s both compliant and compelling sets the tone for growth. Think strategically, plan legally, and choose a name that carries your vision forward.
