KINGSTON, Jamaica – In an era where corporate responsibility is becoming a defining factor of business success, leading voices in the private sector are calling for stronger partnerships to support child welfare initiatives.
Among those leading the charge is Canopy Insurance Limited, which has reaffirmed its commitment to social impact by backing Hear The Children’s Cry (HTCC), a longstanding child advocacy group. Through a new initiative, Canopy Insurance is channeling funds and awareness toward programs that safeguard Jamaica’s most vulnerable youth.
A Mission Beyond Business
Canopy Insurance’s involvement goes beyond financial contributions—it’s about setting a precedent for corporate Jamaica to play an active role in social change. The initiative, which includes a national campaign promoting child safety awareness, is expected to serve as a model for other organizations looking to make a meaningful difference.
“At Canopy, we believe that every child deserves to grow up in a safe and supportive environment,” said Oliver Tomlinson, CEO of Canopy Insurance. “By collaborating with Hear The Children’s Cry, we are not only providing resources but also amplifying the critical message that child protection is a shared responsibility.”
Innovative Fundraising for a Crucial Cause
The project, spearheaded by HTCC Director Nigel Cooper, combines advocacy with creative fundraising. The organization, founded by the late Betty Ann Blaine, has been a steadfast voice for missing children, family counseling, and school safety programs.
“We are deeply appreciative of Canopy Insurance’s dedication to this cause,” said Cooper. “The collaboration represents a bridge between corporate influence and grassroots activism, ensuring that Jamaican children continue to receive the protection and support they need.”
Beyond this initiative, Canopy Insurance has also extended its corporate social responsibility efforts to education, youth sports, and community development, including classroom refurbishments and ongoing partnerships with local schools.
A Call to Action
With the increasing demands placed on non-profits, the role of private-sector support has never been more crucial. Business leaders are now being urged to step up, not just with funding, but through strategic engagement that ensures long-term sustainability for child welfare organizations.
As this movement gains momentum, one thing is clear—the future of Jamaica’s children depends on a collective effort.
