KINGSTON, Jamaica — A monumental celebration is underway as the Bob Marley Group of Companies honors Dr. Alferita “Rita” Marley, a pioneering reggae icon and co-founder of Tuff Gong International. Dubbed “Love Iyah ’78,” the event promises to be a star-studded affair celebrating her life, music, and immeasurable contributions to Jamaican culture.
The festivities will culminate in a live-streamed concert on July 25 via Tuff Gong TV’s YouTube channel at 5:00 pm Eastern / 4:00 pm Jamaican time. Fans worldwide will be treated to a dynamic lineup of performers, including reggae greats Admiral Tibet, Warrior King, Tifa, Sharon Marley, Big Youth, Jaz Elise, and Grub Cooper, alongside the effervescent MC Collin Hines.
A Family’s Pride and Gratitude
Cedella Marley, CEO of the Bob Marley Group of Companies, expressed heartfelt sentiments about her mother’s profound legacy:
“My mother is my greatest inspiration. As a Black Jamaican entrepreneur, she has shattered countless barriers while creating a legacy that uplifts generations.”
An Immersive Experience
Beyond the music, the event will delve deeper into Rita Marley’s life and accomplishments. Emprezz, renowned for her eloquence, will host the celebration, which features:
- Readings from Rita Marley’s Memoir, No Woman No Cry: My Life with Bob Marley, delivered by broadcaster Dahlia Harris.
- Exclusive Clips from the highly anticipated film, Bob Marley: One Love, offering a cinematic glimpse into her journey.
- Highlights of her philanthropic initiatives, including the Rita Marley Scholarship, which continues to empower young Jamaicans.
A Celebration for the World
While the concert recording has already delighted SiriusXM subscribers, the live stream invites global audiences to unite in celebrating Rita Marley’s birthday and enduring impact. As the event’s tagline suggests, “Love Iyah ’78” is not just a tribute to a reggae matriarch but a celebration of resilience, love, and cultural pride.
Don’t miss this extraordinary celebration of one of Jamaica’s most cherished icons. Tune in on July 25 to join the world in honoring a legacy built on love, music, and unyielding spirit.
