Creative agency The Limners and Bards Limited, known as The Lab, is gearing up to accelerate its regional growth through an upcoming Caribbean tour. This initiative is part of a broader strategy to expand market reach, diversify operations, and drive increased revenues.
During the annual general meeting on Thursday, Managing Director Kimala Bennett outlined The Lab’s renewed focus on capitalizing on emerging market opportunities in the Caribbean. “We’re analyzing past efforts to understand why they didn’t yield the desired results and applying those insights to refine our approach,” Bennett explained. “We’re gearing up for a Caribbean tour over the next two to three months, having already visited Barbados and Guyana to gauge these markets. Trinidad is also on our radar.”
The Lab has engaged in preliminary discussions with strategic partners in Guyana and Barbados. This regional expansion aligns with the company’s strategic 2025 roadmap, which includes enhancing revenue through content licensing deals. Despite a 16 percent decrease in sales in 2023, bringing in $1.1 billion, and a significant 60.2 percent drop in net profit to $57.3 million due to reduced advertising spend amid macroeconomic challenges, The Lab remains optimistic about its future.
To capitalize on new opportunities, The Lab is focusing on content creation and film production, tapping into the growing interest in Caribbean narratives. The company is developing films and web series designed to attract global audiences. “We see immense potential in Caribbean stories to engage international viewers, and our productions are designed to tap into that market,” Bennett said.
The Lab is also leveraging artificial intelligence and advanced technology to support its regional push. A revitalized digital presence, including a new website and YouTube channel, aims to enhance marketing efforts and diversify revenue streams. “Our revamped website represents our vision and new product offerings. We invite everyone to explore it,” Bennett noted. “We’re positioning ourselves as the go-to local experts for international clients coming to Jamaica, and we’ll use search engine optimization to boost our online visibility.”
Chairman Steven Gooden emphasized that the company’s progress will be guided by its 2025 strategic plan, which focuses on achieving greater regional and international recognition. “The strategic drivers outlined in our vision are aimed at elevating our profile both regionally and globally,” Bennett added.
