In a confident stride into the spotlight, rising dancehall talent Savour has unveiled the official music video for his buzzing single Blackboard—a colorful, clever, and culturally-rich record that’s been steadily gaining airplay since its debut earlier this year.
Released on July 25, Blackboard is anything but conventional. It’s a sonic wink to Jamaica’s golden era of dancehall, laced with modern wit and old-school charm. Produced by Rule One Music and brought to life visually by director Robin Chin, alongside co-director Adrian Kitchin, the video was filmed in the heart of Ocho Rios, St Ann—Savour’s hometown.
“I wanted to give people something entertaining, but also undeniably Jamaican,” said Savour. “It’s not watered down. It’s not imported. It’s what we live.”
The song’s cheeky title and throwback brass riffs subtly nod to Beenie Man’s 1996 classic of the same name—but this isn’t a remake. It’s a reinterpretation, reimagined for a new generation. Savour leans into nostalgia, yes—but only to carve his own lane within it.
“I grew up on riddims that made you feel something before the lyrics even drop,” he explained. “That’s what I wanted to recreate—music that’s familiar, but fresh.”
Where today’s dancehall often speeds up, Blackboard dials it back. The rhythm is smooth, almost seductive. The lyrics are layered in double meaning. And the video? A tongue-in-cheek romp through everyday scenarios made humorous, relatable, and unmistakably Caribbean.
With Blackboard, Savour isn’t just releasing music—he’s sending a message. One that says Jamaica’s sound doesn’t need to conform to global templates to resonate. It simply needs to be honest, and as Savour puts it, “full of vibes.”
As Blackboard continues to gain traction across radio, streaming, and social circles, it’s clear: Savour isn’t just playing around. He’s making a statement—and Jamaica is listening.
