KINGSTON, Jamaica – In a bold move to champion local sports and national pride, The Best Dressed Chicken has unveiled a $16 million, three-year partnership with Netball Jamaica. This collaboration aims to strengthen the Sunshine Girls’ preparation for the 2027 World Cup in Sydney, Australia, while promoting the growth of netball across the island.
The renewed partnership marks a significant milestone in The Best Dressed Chicken’s legacy of supporting Jamaican sports. Avadaugn Sinclair, regional marketing manager for the brand, expressed the company’s unwavering commitment to empowering athletes and fostering a culture of excellence:
“Our Sunshine Girls inspire millions of Jamaicans with their dedication, resilience, and world-class talent. By renewing this partnership, we aim to bolster their journey to the 2027 World Cup while investing in the future of netball. This initiative reflects our broader mission of promoting active lifestyles and celebrating Jamaican pride through sports,” Sinclair said.
Partnership Highlights
The sponsorship encompasses key areas designed to support both the athletes and the sport’s development:
- Direct Financial Investment: The funding will facilitate enhanced training programs, upgraded equipment, and support for travel and athlete development.
- Nutritional Backing: As a trusted food provider, The Best Dressed Chicken will supply athletes with high-quality chicken products, vital for maintaining optimal health and performance.
- Community Engagement: The company plans to amplify netball’s visibility through public campaigns, inspiring the next generation of players while rallying national support for the Sunshine Girls.
Karen Baugh, chair of Netball Jamaica’s Marketing and Sponsorship Committee, welcomed the collaboration, emphasizing the transformative impact it will have on Jamaican netball:
“This partnership with The Best Dressed Chicken arrives at a pivotal time, allowing us to focus on long-term athlete development and international readiness. The structured investment over three years ensures we can equip our players with the resources they need to excel. We are deeply grateful and excited to elevate the sport together.”
Driving National Pride
The partnership goes beyond financial support, serving as a beacon of national pride and unity. By investing in the Sunshine Girls, The Best Dressed Chicken reinforces the idea that success on the global stage is achievable through community-driven efforts.
As preparations for the 2027 World Cup intensify, the collaboration between Netball Jamaica and The Best Dressed Chicken stands as a testament to the power of partnership in creating lasting legacies for athletes and their communities.
The Sunshine Girls continue to inspire a nation, and with The Best Dressed Chicken by their side, they are well-poised to make Jamaica proud on the world stage.
